THE TIMES RECOMMENDS A ROOF; WE SUGGEST PARASUN AS A COMPROMISE

In today’s New York Times, Jane Brody wrote about a new study on the dangers of sun exposure. The study concluded that “a quarter or more of cells in the skin of middle-aged people have suffered sun-induced DNA damage,” which “could be the first stages of cancer.” The study was performed on a very small sample (4 people!) but a Yale University scientist, Douglas Brash, who has studied the effects of UV radiation for decades declared the results “a canary in a coal mine” and urged the public to take the warnings seriously.

 Dr. Brash admonished that “a lot of damage occurs when people go to the beach,” and the article went on to detail how poorly most individuals understand and use sunscreen.

 The print article’s headline was “The Best Screen for the Sun? A Roof.” I would recommend that PARASUN offers a decent compromise: go to the beach, spend time outside, enjoy your days in the sun – but stay underneath your PARASUN to take advantage of its broad-spectrum UV protection, which goes above and beyond what sunscreen can provide. It’s not quite as UV-blocking as staying indoors, but it is much more fun.

The original article appears at: http://nyti.ms/1HrJ127