para: defense against (from Italian para, imperative of parare "to shield”)
sun: The star around which the Earth orbits, and that gives our planet heat and light. Responsible for 86% of melanomas and 90% of nonmelanoma skin cancers (from Middle English sunne)
PARASUN is, first and foremost, amazing at sun protection. Instead of one layer of fabric like a regular umbrella, PARASUN offers two. The outer layer is a light color, reflecting the sun’s heat and light away from you. The inner layer is dark, absorbing reflected heat and light from the ground away from you. The result is that PARASUN keeps you cooler on hot days while blocking up to 99.42% of UVA radiation, and 99.98% of UVB radiation. It's also waterproof, so you can use it in the rain.
PARASUN can even remind you when you need to take it with you. You can receive alerts to your iOS device when the UV Index in your area is forecast to reach a certain level, so you'll always be prepared.
PARASUN is also stylish. It's more elegant than a typical rain umbrella. And you know that annoying closure tab that flutters and dangles when you’re walking with a regular umbrella? We hate that, and so we devised a patent-pending solution that stows the closure tab flat against the PARASUN's exterior. PARASUN folds up compactly to fit in your bag, so it’s always there when you need it. Future collections will offer fun cabana stripes, minimalist whites, and prints.
So there you have it: superior sun protection, convenient portable shade, and great style have finally come together in one accessory: PARASUN. Our hope is that by making a sun protection accessory that values fashion and comfort as much as health, we can encourage widespread acceptance of hand-held umbrellas for sun protection, with PARASUN at the vanguard. Join the revolution!